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Bud Light: Patriots Bottle

 

BUD LIGHT PATRIOTS BOTTLE

As the official beer sponsor of the NFL, Bud Light wanted to celebrate the winners of the 2019 Super Bowl with a commemorative bottle. The design process started at the beginning of the playoffs, so the challenge was to design a bottle that would be flexible enough to version to any of the teams.

 

VERSIONS IN THE DESIGN PROCESS


Three rounds of the design process.
 

THE FINAL BOTTLE


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Creative Director - Tony Mavrelis

Senior Art Director - Lura Meisch

Senior Art Director - Bruce Forbes

Art Director - Sara Paul