SARA PAUL
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Bud Light Miami Super Bowl LIV

 

BUD LIGHT + MIAMI SUpeR BOWL LIV

We fused Bud Light with Miami’s flashy neons, bright buildings and street art to capture the excitement of Super Bowl LIV.

 


OOH

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OFF PREMISE

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ON PREMISE

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BOTTLE CONCEPT

Bottle concept inspired by the ocean and art deco. (Left: full illustration)

Left: full illustration

 

Creative Director - Tony Mavrelis

Senior Art Director - Bruce Forbes

Senior Copywriter - Rene Otero

Senior 3D Designer - Alex Johnson

Art Director - Sara Paul